Speeding Up Approvals, Ensuring Compliance: AI in Pharmaceutical Practice

In this podcast episode, Christiane Schrix, Head of Operational Excellence & Digital Transformation at UCB Pharma, offers direct insights into her work as an “AI process orchestrator.” She explains how customized AI agents shorten approval processes, eliminate operational blind spots in marketing, and how local pilot projects can be scaled internationally despite country-specific regulations.

At a glance:

• Human-Machine Symbiosis: AI agents as an automated “safety net” for SOPs (Standard Operating Procedures); ultimate responsibility remains with humans.
• A Pragmatic Hype Filter: Why Only Solutions That Provide Tangible Added Value for Doctors, Patients, and the Company Are Implemented.
• European Synergies: How best practices, such as AI-supported field sales training, are utilized across borders.

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“We don’t build AI gimmicks. If a solution doesn’t provide concrete added value for processes, doctors, and patients, we consistently set it aside.”

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