01/2025

FOCUS COMPRIX

No participation in national and international awards in 2025 for CAKE, SCHMITTGALL, PINK CARROTS, WEFRA LIFE and PEIX.

12/2024

Marketing and communication trends 2025: a guide for healthcare brands

The year 2025 is characterized by far-reaching changes in the world of marketing and communication. New technologies, innovative design approaches and the desire for more authenticity are shaping the industry.

10/2024

Dr. Pfleger x PEIX: The world needs your voice.

ipalat® throat lozenges have been in pharmacies since 1937. Dr. Pfleger x PEIX worked together to develop the new image and sharpen the brand's purpose. The current launch campaign is currently running throughout Germany. Our colleagues have captured some of the posters in Berlin for you in photos.

10/2024

"Life Sciences Cloud is a different product than OCE"

Following the end of the partnership between Veeva and Salesforce and the takeover of IQVIA's OCE by Salesforce, there is movement in the multi-billion pharmaceutical CRM market.