02/2026

GEO for Pharmaceuticals

The way people search for health information is changing rapidly. Users are increasingly turning directly to AI systems such as ChatGPT, Perplexity, or Gemini instead of using traditional search engines. For pharmaceutical companies, this means that visibility no longer comes solely from rankings, but also from mentions in AI-generated responses. This is exactly where GEO for Pharma comes in.

02/2026

Peix Health expands social media unit

PEIX Health Group continues to grow: With Maria Schmidt, the Berlin-based creative agency has gained an experienced expert in social media and creative content development, thereby strengthening an area that is becoming increasingly crucial to the industry's success.

12/2025

PEIX is supporting an initiative by the FUNKE Media Group with a powerful campaign that makes one thing clear: STUDYING WORKS.

What began as a vision a year ago became reality on Friday: the launch of STUDIEN WIRKEN (Studies Work). As part of the FUNKE Media Group initiative, PEIX is sending an emotional, loud, and artistic message calling for social recognition of clinical studies. The campaign shows how research is already saving lives today and giving people new futures.

12/2025

Personnel expansion: PEIX strengthens medical expertise and underscores its claim as a creative driver of innovation

Following a significant expansion of its expertise in the areas of creation and account management, the agency is now consistently building on its medical expertise. With Dr. Jenny Zhou and Dr. Johannes Oppermann, the Berlin-based agency is strengthening its team with specialists from university research.