Project information
Customer
Funke, Inc.
Project
Research Makes a Difference
Year
2025
Work
Design, Website, Event,
Concept
Clinical trials form the foundation of modern healthcare, yet their public image often fails to reflect their life-saving importance. The FUNKE Media Group’s initiative aims to raise awareness of these advancements and strengthen Germany’s position as a research hub in the long term. The goal was to create a campaign that would loudly and emotionally convey the societal benefits of clinical research to the public.
The central hub of the campaign is the website studien-wirken.de, which serves as an information hub bringing all content together. The visual strategy relies on a progressive, dynamic artwork titled “Morphie” with a high degree of artistic expression, symbolizing the constant evolution of research. Combined with a deliberately minimalist design framework, the message and design reinforce each other to translate scientific value into a forward-looking digital experience.
The visual language deliberately breaks with the conventions of traditional pharmaceutical communication. At its heart is an artistic piece that is in a state of constant flux, symbolizing the evolution of medical research. The message and design reinforce each other: powerful layouts and bold creative choices make the relevance of clinical trials immediately apparent.
To make this dynamic tangible beyond the digital space, the design was translated into tactile experiences. In addition to flyers and postcard sets, decorative cubes, flags, jute bags, and a Morphie building block kit were used. These tactile tools invite interaction and translate complex medical concepts into a modern, bold design language that both informs and inspires.
Comprix
Long-term ranking
TOP 3
Certified Google Partner
since 2017
Member of the GWA - Germany's
leading agencies
