Project information
Customer
Dr. Pfleger
Project
ipalat® The vitamin lozenge
Year
2025
Work
Packaging, video, social media, POS
Concept
ipalat® is expanding its brand portfolio with a new product range: ipalat® vitamin lozenges. Two fruity flavors are available for pharmacies.
The launch required a design that would be instantly recognizable as ipalat® while also confidently showcasing the new, fruity product range on the shelf. The new packaging design therefore combines the brand's established clarity with fruitiness and pop art elements. Bold, fruity colors and strong visual language ensure maximum attention in the pharmacy environment.
Why Pop Art? Because it visualizes exactly what the product stands for: energy, vitamins, taste, and good vibes. Bold, fruity colors and strong visual language ensure maximum attention in the pharmacy environment. Produced to match high-quality displays for pharmacies, which are designed for optimal placement and sustainable use.
The design system starts with orange-ginger and mango-passion fruit and is designed to be easy to manage and develop further. Special colors were used in production to achieve maximum color brilliance and a strong long-distance effect—coordinated with high-quality displays developed for pharmacies.
The launch was accompanied by various sales displays, sales folders, and extensive materials —for an eye-catching appearance directly at the POS.
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Long-term ranking
TOP 3
Certified Google Partner
since 2017
Member of the GWA - Germany's
leading agencies
