doc® Ibuprofen Pain Relief Gel

A person in an impossible position. Absurd and almost grotesque. Then the next one. And then another. But why? People are in a defensive posture because of the pain. Of course, you can do that. But above all, you can choose not to! Because what REALLY helps with pain is doc® Pain Gel. It makes perfect sense!

The concept was the clear favorite in a market research study involving 1,000 users. Using a wide variety of AI applications, vignettes and fluid animations were then generated. The desired emotional impact is achieved through precise lip-syncing with a real voice-over artist. To reinforce the brand identity, the product animation was then integrated as a standalone, purely digital component. The background music was once again created conventionally—using licensed music without any AI involvement. AI, traditional expertise, and creativity come together in this production to form a successful team. The campaign has been running since May 2026 across multiple media channels, including pharmacy TV (in landscape and portrait formats), online and social media channels, and print; traditional TV is planned.