A four-part podcast series exploring a single topic: How are OTC brands holding their own in today’s healthcare market? The first episode focuses on a fundamental shift in the healthcare market: How are artificial intelligence and new digital behaviors changing purchasing decisions for OTC products? In conversation with freelance brand strategist and brand critic Torben Bo Hansen.

"The key point is not whether AI cites you, but how and in what contexts."

Why Brand Critics?

This involves, on the one hand, brand strategy and, on the other, authority, analytics, and criticism. After all, in a world where AI filters shape purchasing decisions, it is no longer just about traditional brand awareness for brands, but rather about the systematic realm of brand authority in relation to both humans and machines.