The

No attitude without people. Our enthusiasm for the cause and our joint action unite us:
We are PEIX.

Health-

Agency

PeopleServicesInternationalDailySuccess

People

Yessica Yeti

Creative Director

Karsten Rzepka

Founder

karsten.rzepka@peix.de

Anke Stueber

Chief Communication Officer

Leadership team

anke.stueber@peix.de

Jan Hellberg

Head of Business Development

Leadership team

jan.hellberg@peix.de

John Buzási

Chief Executive Officer (PEIX Health Group)

Leadership team

Julia Gottwald, Dr.

Executive Client Service Director

Leadership team

julia.gottwald@peix.de

Julie ten Hövel

Director Strategic Consulting

Leadership team

julie.ten.hoevel@peix.de

Paula Zimmermann

Head of Human Resources

Leadership team

Philip Bolland

Executive Creative Director

Leadership team

Sandra Jünemann

Head of Finance and Administration & Authorized Signatory

Leadership team

sandra.juenemann@peix.de

Thomas Stuke

Chief Medical Marketing Officer

Leadership team

thomas.stuke@peix.de

Maria Völker

PR & Digital Marketing Manager

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maria.volker@peix.de

Alexander Kahle

Account Director & Team Lead

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alexander.kahle@peix.de

André Doerk

Account Manager

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andre.doerk@fishermanhealth.com

Anna Bennemann

Account Director & Team Lead

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anna.bennemann@peix.de

Anne Weber

Senior Account Manager

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anne.weber@peix.de

Antje Bauer

Account Director & Team Lead

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antje.bauer@peix.de

Christiane Maurer

Account Director & Team Lead

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christiane.maurer@peix.de

Christina Kloss

Senior Account Manager

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Christopher Nehmitz

Account Manager

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christopher.nehmitz@peix.de

Frank Hellenschmidt

Senior Account & Concept Manager

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frank.hellenschmidt@peix.de

Jennifer Fritsch

Account Manager

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jennifer.fritsch@peix.de

Justyna Martens

Senior Account Manager

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justyna.martens@peix.de

Katja Wilksch

Senior Account Manager

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Katrin Bragulla

Senior Account Manager

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katrin.bragulla@peix.de

Luca Chiara Knies

Junior Account Manager

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Marcus Rübe

Senior Account Manager

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marcus.rube@peix.de

Marike Lohse

Account Manager

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Marina Boysen

Senior Account Manager

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marina.boysen@peix.de

Marvin Pomianowicz

Senior Account Manager

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marvin.pomianowicz@peix.de

Sabine Hruschka

Account Manager

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Simone Hoock

Account Director

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Sophia Gisa

Junior Account Manager

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Susann Zietek-Gutsch

Account Director & Team Lead

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susann.zietek.gutsch@peix.de

Susanne Peichl

Senior Account Manager

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susanne.peichl@peix.de

Tina Rosenfeld

Senior Account Manager

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Beate Reinwaldt

Creative Director

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beate.reinwaldt@peix.de

Christine Herbst

Associate Creative Director

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christine.herbst@peix.de

Claus Marquardt

Senior copywriter

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Clemens Grambow

Creative Director

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clemens.grambow@peix.de

Elisa Heinrich

Senior Art Director

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elisa.heinrich@peix.de

Fabio Lanza

Media specialist & final art

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Franziska Flau

Teamlead Creation & Head of Design

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Grit Rehm

Senior Copywriter & Concept

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grit.rehm@peix.de

Ina Kindermann

Senior Art Director

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ina.kindermann@peix.de

Jasmin Metzner

Senior Art Director

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Jean-Malo Jarry

Senior Art Director

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jean-malo.jarry@fishermanhealth.com

Jintanant Tanboonjit

Art director

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Karla Henning

Designer & Final Art

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karla.henning@peix.de

Katharina Cammann

Senior Art Director

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katharina.cammann@peix.de

Kristin Rzepka

Senior Art Director

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kristin.rzepka@peix.de

Lucas Faria

Senior Art Director

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Lynn Orlovius

Junior Art Director

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Mats Sander

Art director

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Nicola Baumann

Group Creative Director

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nicola.baumann@peix.de

Nicole Bode

Creative Director

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nicole.bode@peix.de

Regine Kujat

Senior Art Director

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regine.kujat@fishermanhealth.com

Richard Weis

Media Designer & Final Art

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richard.weis@peix.de

Siever Hamann

Senior Art Director

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siever.hamann@fishermanhealth.com

Sven Herzberg

Senior Designer & Final Art

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sven.herzberg@peix.de

Thorsten Schmidt

Designer & Final Art

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thorsten.schmidt@fishermanhealth.com

Yessica Yeti

Creative Director

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Franziska Zauleck

Front Office Manager

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franziska.zauleck@peix.de

Friederike Klein

Finance Accountant

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friederike.klein@peix.de

Nadine Schönhoff

Manager of Controlling & Administration

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nadine.schoenhoff@peix.de

Tanita Karkuth

Assistant to the management

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Franziska Mußbach, Dr.

Medical Consultant

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franziska.mussbach@peix.de

Anne Meitzner

Digital Marketing Manager

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anne.meitzner@peix.de

Daniel Rothkopf

Social Media Manager

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daniel.rothkopf@peix.de

Thea Welle

Senior Digital Marketing Manager & Team Lead

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Jana Herzberg

HR & Agency Culture

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jana.herzberg@peix.de

Tom Lorenz

Facilities Manager

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tom.lorenz@peix.de

Volker Dittmar

Chief Technology Officer

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volker.dittmar@peix.de

Katrin Schöne, Dr.

Head of Proofreading

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katrin.schoene@peix.de

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Richard Weis

Richard Weis

Media Designer & Final Art

Creation

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Sabine Hruschka

Sabine Hruschka

Account Manager

Customer advisory service

No items found.
Sandra Jünemann

Sandra Jünemann

Head of Finance and Administration & Authorized Signatory

Leadership team

No items found.
Siever Hamann

Siever Hamann

Senior Art Director

Creation

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Simone Hoock

Simone Hoock

Account Director

Customer advisory service

No items found.
Sophia Gisa

Sophia Gisa

Junior Account Manager

Customer advisory service

No items found.
Susann Zietek-Gutsch

Susann Zietek-Gutsch

Account Director & Team Lead

Customer advisory service

No items found.
Susanne Peichl

Susanne Peichl

Senior Account Manager

Customer advisory service

No items found.

Services

Medical

Medical Strategy

Support in all phases of the product life cycle based on product characteristics and study data

  • Competitor analysis
  • Product positioning
  • Communication strategy

Medical Creation

  • Translation of medical content into infographics, moving image formats, gamifications, holo-projections, etc.

Medical Concept & Writing

  • 360-degree communication for healthcare professionals and patients - online and offline
  • Info/outreach/educational materials (e-detailings, slide decks, brochures, etc.)

Medical Service

  • Plausibility and reference check
  • Market observation and analysis

Strategy

Brand Strategy

  • Target group analysis and segmentation
  • Brand positioning
  • Product positioning
  • Brand communication

Multichannel Strategy

  • Development of customer journey (touchpoints, channels, topic preferences)
  • Planning of networked offline and online measures

Workshops (conception & management)

  • Positioning workshops
  • Multichannel strategy workshops
  • Design thinking incl. prototyping (product and communication)
  • Co-creation workshops - also international

Campaign

Classic communication measures

  • Product / awareness campaigns
  • Corporate Design and Corporate Communication
  • Print materials (mailings, brochures/prospectuses, etc.)
  • Fairs and events
  • Sales promotion (POS marketing)
  • TV/Radio
  • Package design
  • Employer Branding

Digital

Web, Social & App

  • Websites and landing pages
  • Search Engine Optimization (SEO)
  • Search Engine Advertising (SEA)
  • Social Media & Listening
  • Mobile apps and web applications
  • E-Detailings & CFEs
  • Digital advertising formats (banners, NL, advertorials, etc.)
  • Augmented, Mixed and Virtual Reality
  • Gamification
  • Monitoring and campaign tracking

PR

Editorial

  • Establishment and maintenance of press distribution list
  • Press relations/editing - analog and digital
  • Copywriting for specialist media in the pharmaceutical and healthcare sectors
  • Company and product press releases

Event communication

  • Press conferences
  • Congresses and symposia
  • Kick-off meetings/sales conferences
  • Key Opion Leader Management

Education

advanced training

  • Digital training (Google, web and app)
  • Efficient collaboration: client - agency (briefings, proceses)
  • Efficient campaign implementation
  • Dos & Don'ts in Multichannel Marketing
  • Creation of e-detailings etc.

International

PEIX Health Group - Member of thenetworkone

We are already working internationally for several pharmaceutical and medical technology companies.

As a member of thenetworkone, the world's leading network of independent agencies, we blur the boundaries even more from Germany: in cooperation with over 1,200 agency from 116 countries, we develop market-specific campaigns for clients around the globe.

Partnerships

PEIX Health Group - Member of thenetworkonePEIX Health Group - Member of thenetworkone

We rely on partnerships. We want to create synergies and join forces, inspire each other, achieve common goals and drive forward innovative solutions.

Daily

PEIX Health Group offices
PEIX Health Group person with note in hand
PEIX Health Group Sticker on Desktop

PEIX Health Group Table Tennis
PEIX Health Group person writing
PEIX Health Group Interiors
PEIX Health Group View of the window
PEIX Health Group Person during lunch break
PEIX Health Group conference room
PEIX Health Group dog playing
PEIX Health Group person at laptop
PEIX Health Group stickers in the office
PEIX Health Group View through the offices
PEIX Health Group person at the reception
PEIX Health Group Meeting
PEIX Health Group Staircase
PEIX Health Group press conference §25/11 - Home without domestic violence

PEIX Health Group person on two screens
PEIX Health Group Person reading
PEIX Health Group chairs in the conference room
PEIX Health Group person speaking
PEIX Health Group Woman with curls
PEIX Health Group two people at the desk
PEIX Health Group person with headphones
PEIX Health Group dog lying on the floor

Awards/Recognition/Achievements

We put our money where our mouth is. Year after year. Award-winning.

Customer

Project

Year

Award

Lundbeck

Rx - DTC campaign

2015

Comprix

Berlin-Chemie

Rx - Integrated campaign new

2015

Comprix

MSD Animal Health

Veterinary Medicine

2014

Comprix

MSD Animal Health

Veterinary Medicine

2014

Comprix

Ursapharm

OTC - ongoing ad

2014

Comprix

HRA Pharma

Rx - Integrated campaign ongoing

2014

Comprix

Berlin-Chemie

Rx - ongoing campaign for professionals

2014

Comprix

Berlin-Chemie

Rx

2013

GWA Healthcare

Berlin-Chemie

Free category

2013

Comprix

Orthomol

OTC - Intgegrated campaign ongoing

2013

Comprix

Orthomol

OTX - ongoing advertising campaign

2013

Comprix

Ursapharm

OTC - ad new

2013

Comprix

HRA Pharma

Rx - experts' ad new

2013

Comprix

Orthomol

OTC - ad new

2012

Comprix

Berlin-Chemie

Rx - Intergated campaign ongoing

2012

Comprix

Menarini Austria

Rx - Integrated campaign new

2012

Comprix

Berlin-Chemie

Rx - ongoing campaign for professionals

2012

Comprix

Menarini Austria

Rx - experts' campaign new

2012

Comprix

Menarini Austria

Rx - professionals' campaign

2011

BEST of Pharma Advertising

Berlin-Chemie

Rx

2011

GWA Healthcare

Berlin-Chemie

Rx - Integrated campaign new

2011

Comprix

Berlin-Chemie

Rx - experts' ad new

2011

Comprix

Berlin-Chemie

Best ad

2011

Comprix

Sanofi Aventis

Rx - ongoing campaign for professionals

2009

Comprix

Sanofi Aventis

Rx - experts' ad new

2008

Comprix

Berlin-Chemie

Rx - experts' ad new

1995

Comprix

Bayer Vital

CommAwards

Product campaign

2023

Bayer Vital

Rx Club

Integrated campaign

2023

Bayer Vital

Rx Club

Graphics

2023

Bayer Vital

Rx Club

Consumer/DTC

2023

SkF e. V. Berlin

London International Awards

PR - Public Service/Charity/NGO

2023

SkF e.V. Berlin

London International Awards

Health - Public Service/Charity/NGO

2023

Bayer Vital

London International Awards

OTC - Over-the-Counter

2023

Bristol Myers Squibb

Comprix

Rx Awareness

2023

LETI Pharma

Cpmprix

Pharmacy cosmetics

2023

Bayer Vital

Comprix

Digital media

2023

Bayer Vital

Comprix

OTC TV and Internet commercials

2023

Bayer Vital

Comprix

OTC Integrated Campaign new

2023

Bayer Vital

Comprix

OTC Ad or Key Visual Stretch

2023

Bayer Vital

NYF Advertising Awards

DESIGN: Brand Design > Brand Design

2023

Bayer Vital

NYF Advertising Awards

DESIGN: Brand Design > REBRAND IDENTITY

2023

Bayer Vital

Cannes

OTC Oral Medicines

2023

SKF e. V. Berlin

ADC Germany

Activation>PR Activation > Cause Related Marketing > Cause-Related (Series)

2023

Bayer Vital

ADC Germany

Brand Building, Identity, Design>Product>Crossmedia Conception

2023

Bayer Vital

Clio Health

Design (OTC) Brand & Corporate Identity: Refresh

2023

Bayer Vital

Clio Health

Branded Entertainment & Content (OTC) Experience / Activation

2023

Bayer Vital

Clio Health

Integrated (OTC)

2023

SKF e. V. Berlin

Clio Health

Direct (Health Awareness & Advocacy) Print

2023

Bayer Vital

HMR - Healthcare Advertising Awards

Television Advertising Single

2023

Bayer Vital

HMR - Healthcare Advertising Awards

Total Advertising Campaign

2023

Bayer Vital

NYF Health Awards

Film - Commercials

2023

Bayer Vital

NYF Health Awards

Integrated Campaign

2023

HERMES Pharmaceuticals

The RX Club

Combination of print, interactive and video

2021

Ozeankind e. V.

The RX Club

Social media

2021

Ozeankind e. V.

The RX Club

Billboards/DTC

2021

Gussmann+Drecoll

The RX Club

Campaign/DTC

2021

HERMES Pharmaceuticals

Comprix

OTC - Multichannel campaign

2021

Ozeankind e. V.

Comprix

Social Campaign Print

2021

Ozeankind e. V.

Comprix

Digital campaign with social background

2021

Gussmann+Drecoll

Comprix

Patient information campaign Print

2021

Bristol Myers Squibb

Healthcare Marketing Spot of the Month

07/21: Tutorials & Storytelling Films (B2C)

2021

Ozeankind e. V.

Annual Communicator

Marketing + Promotion - Posters

2021

Novo Nordisk

Annual Communicator

Mobile Apps/Sites - Best Use Of Augmented Reality

2021

Novo Nordisk

Annual Communicator

Design & Print - Print Advertising, Magazine Ad - Full Page

2021

Jugendnotmail.berlin

Annual Communicator

Design & Print - Social Responsibility

2021

Gussmann+Drecoll

Annual Communicator

Marketing + Promotion - Posters

2021

Novo Nordisk

Annual Communicator

Integrated Campaign - Business to Business

2021

Wörwag Pharma

Annual Communicator

Design & Print - Print Advertising, Magazine Ad - Full Page

2021

HERMES Pharmaceuticals

Annual Communicator

Integrated Campaign - Business to Consumer

2021

HERMES Pharmaceuticals

Annual Communicator

Commercials - Medical & Pharma

2021

Berlin-Chemie

Annual Communicator

Design & Print - Print Advertising, Business to Business Print Campaign

2021

Berlin-Chemie

Annual Communicator

Design & Print - Print Advertising, Magazine Ad - Full Page

2021

Novo Nordisk

HMR - Healthcare Advertising Award

Apps/Interactive Media

2021

Dermatology practice B18 Gussmann+Drecoll

HMR - Healthcare Advertising Award

Other: Misc. Collateral, Special Promo

2021

HERMES Pharmaceuticals

Healthcare Marketing Spot of the Year

2x 05/20: spots for consumer/brand (B2C)

2020

läuft GmbH

CommClub Munich

Health PR Campaign (Internal/External)

2020

We rely on partnerships. We want to create synergies and join forces, inspire each other, achieve common goals and drive forward innovative solutions.