In the dynamic landscape of healthcare products, characterized by strict regulatory requirements and fierce competition, bringing a new product to market is more challenging than ever. Amidst this complexity, the path to a successful product launch can seem opaque.
Grünewald GmbH and PEIX Health Group have recognized these challenges and used their combined experience in healthcare innovation, product development and marketing to create the Product Launch Playbook. We aim to demystify the healthcare product launch process and provide a clear, actionable roadmap from concept to product.
Our playbook is a distillation of best practices, innovative strategies and creative approaches tailored specifically to the MedTech sector. It is designed to give entrepreneurs, innovators and companies the knowledge and tools they need for a successful product launch.
We hope that the Product Launch Playbook will serve as a guide to help you avoid common pitfalls and unlock the full potential of your product.
The Product Launch Playbook serves as a comprehensive guide for entering the healthcare market. Developed for innovators and entrepreneurs, it covers all important aspects - from planning and strategy to implementation and marketing. This gives you an initial overview of the tools you need for a successful product launch.
Key Section Highlights:
Grünewald GmbH and the PEIX Health Group combine decades of experience in MedTech innovation and marketing. We are your partners when it comes to mastering the complex path of developing and launching healthcare products.
Samim is the Operations Manager at Grünewald GmbH, and has contributed to the company's operational excellence for over 6 years. With his experience in regulatory compliance, he ensures that companies adhere to industry standards and has been instrumental in streamlining processes and maintaining Grünewald's reputation for quality and integrity.
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In his position as Head of Business Development at PEIX Health, Jan is responsible for new customers and the development of new business areas. Thanks to his many years of experience in research and consulting, he is able to take a holistic view of healthcare companies. Over the past three years, Jan has been responsible for advising a wide range of clients on brand concepts and communication solutions.
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Szilárd is leading the company since January 2018. With a background at Dentsply Sirona in the USA and Germany, he focused on business development and senior project leadership with profund expertise in Compliance, Regulatory, Market and Expansion Strategies. Szilárd also plays an active role as advisor and entrepreneur, serving as a member of the Advisory Board for ATEM Structural Discovery in Remscheid, and previously for JuwelKerze in Berlin as well as Cloudnumbers in Stanford, USA.
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Julie is Client Service Director at PEIX Health Group. She is responsible for several consulting teams and clients whose products she advises on their brand strategy and communication. Her many years of experience in the communications industry include strategic brand consulting for companies, organizations and players in the healthcare sector. Her great passion is brand development and positioning (and the associated opportunity to give a product an effective (re-)launch on the market).
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Dr. Wolfgang Völger is a renowned patent attorney with a broad background in chemistry, materials science and engineering. He offers comprehensive services in the fields of patents, designs and trademarks, with a particular focus on employee invention law. His technical expertise includes materials science, inorganic and organic chemistry, chemical engineering, energy technology, medical technology, locking systems and railroad technology. He is fluent in German and English and advises technology-oriented companies and inventors around the world to improve the legal framework for intellectual property.
Say Hello to Wolfgang!Our cooperation marries strategic planning with creative marketing to unlock your product's full potential. We navigate the complexities of MedTech development, ensuring your path to market is not just clear, but pioneering.
With years of experience, our team has guided clients - from agile start-ups to Fortune 500 companies - through the complex world of healthcare product compliance. At the heart of the Grünewald philosophy is the relentless pursuit of efficiency. We know that in the fast-paced healthcare world, efficiency is not just about speed, but also about precision and strategic foresight. Our approach is based on in-depth industry knowledge that enables us to offer tailored services that penetrate the regulatory environment, streamline production processes and accelerate market access - without compromising on quality.
PEIX is one of the leading healthcare marketing agencies. With over 30 years of experience and a host of awards and successful campaigns for our clients, our agency has developed a unique understanding of the needs and challenges of pharmaceutical companies. Our creative solutions are not only visually compelling, but also strategic, data-driven and tailored to appeal to the complex stakeholders in healthcare - from patients and providers to cost and policy makers.
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Long-term ranking TOP 3
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since 2017
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leading agencies