The air dissolver

Project information

Customer

Lefax® intensive (Bayer)

Project

The air dissolver

Year

2021

Work

Film, Social Media

Concept

Flatulence? Feeling of fullness? Cramping abdominal pain?

How nice would it be if complaints disappeared into thin air ultra-fast? In the spirit of: Bye-bye, bloated belly!

For example, PEIX presents Lefax® intens liquid capsules as Bayer's #airdissolver and developed a spot and cut-downs for social media.

The new campaign convinces with bright colors, color blocking, detail shots plus a simplified presentation of the mechanism of action. And it captures all views.

Creative Collaboration

Ilka & Franz are a photography and directing duo based in London. Their work blurs the lines between disciplines as they apply their aesthetic and humor to still life, portraiture and film. Their distinctive use of color is vibrant and bold, yet their conceptual undertones are often subtle and of childlike naivety.

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Collaborative Intelligence

WHO (World Health Organization)