Project information
Customer
Sandoz
Project
#MometaHexal – Awareness and activation campaign
Year
2025
Work
Omnichannel campaign (social media, PR, website, video)
Concept
A campaign was developed for Mometa HEXAL® for the 2025 allergy season that portrays hay fever in an unusually memorable way: as a personified troublemaker who constantly disrupts the daily lives of allergy sufferers.
The goal was to clearly differentiate the brand, effectively communicate the efficacy of Mometa HEXAL®, and significantly increase brand recognition within the category. The campaign is aimed at consumers who suffer from moderate to severe allergy symptoms—and who are looking for a fast, reliable, and long-lasting solution, especially during pollen season.
The creative concept turns hay fever into a character: annoying, intrusive, and ever-present. Whether in everyday life, at the office, or while exercising—the personified hay fever always shows up when you least need it. With a humorous, pointed approach, the campaign shows how Mometa HEXAL® helps effectively put this troublemaker in its place.The idea was brought to life through a wide range of assets: TV commercials, OLV formats, social media content, display assets, and print ads. The hay fever character serves as the common thread across all channels, creating high brand recognition.
The campaign positions Mometa HEXAL® as modern, approachable, and distinctive. By clearly personifying the problem, it succeeds in capturing attention, building empathy, and highlighting the product’s benefits in a way that is easy to understand and memorable—exactly where those affected are looking for support.
Comprix
Long-term ranking
TOP 3
Member of the GWA - Germany's
leading agencies
