#treppegehtimmer

Project information

Customer

läuft GmbH

Project

#treppegehtimmer

Year

2019

Work

Ambient Media, Outdoor, Poster

Concept

The trend is upwards: Germany's first stair nudge!

Climbing stairs is hard, but wonderfully effective - especially because we move far too little in our everyday lives. With the #treppegehtimmer campaign, PEIX joined forces with Berliner läuft GmbH to motivate passers-by to live healthier lives, one step at a time. The animating stair stickers got the large crowd of commuters at Berlin Zoo station moving. Or as we would say: no track without diligence.

Nudges

Nudges are a somewhat different kind of marketing,
because they are not about a product in the classic sense.
Nudges are offers that encourage people to
break habitual patterns and
promote awareness - in this case for more movement
in everyday life.

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