Project information
Customer
läuft GmbH
Project
#treppegehtimmer
Year
2019
Work
Ambient Media, Outdoor, Poster
Concept
Climbing stairs is hard, but wonderfully effective - especially because we move far too little in our everyday lives. With the #treppegehtimmer campaign, PEIX joined forces with Berliner läuft GmbH to motivate passers-by to live healthier lives, one step at a time. The animating stair stickers got the large crowd of commuters at Berlin Zoo station moving. Or as we would say: no track without diligence.
Nudges are a somewhat different kind of marketing,
because they are not about a product in the classic sense.
Nudges are offers that encourage people to
break habitual patterns and
promote awareness - in this case for more movement
in everyday life.
Comprix
Long-term ranking
TOP 3
Member of the GWA - Germany's
leading agencies
