Asthma - new in TheraKey!

Project information

Customer

Berlin-Chemie AG

Project

Asthma - new in TheraKey!

Year

2021

Work

360 degree communication, branding,
illustration

Concept

Can my asthma be cured? Have I inherited it? Is an allergy the cause of my condition? Patients have many questions. The new asthma portal in TheraKey, the innovative therapy companion from Berlin-Chemie, provides the answers.

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Like the entire TheraKey campaign, the new motifs are impossible to miss. With their unmistakable combination of intelligent wordplay, signal-like coloring and striking, icon-like illustrations, they draw the target group's attention to the new portal at TheraKey.

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Illustrations

The illustrations form the visuals of the complete campaign.

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