Take Ibu - from the tube!

Everyone knows ibuprofen. It is the best-selling over-the-counter painkiller in Germany. No wonder: It convinces with its effect and tolerability. Why do so few people think about the topical application with gels?

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This is exactly where PEIX started on behalf of HERMES ARZNEIMITTEL GmbH to make end consumers aware of this. This is how our guiding principle came about: "Take Ibu - from the tube!"

From the tube to the screen. Two TV commercials form the heart of the communication for consumers. Whimsical - and therefore very memorable - images show how difficult everyday life is for patients suffering from pain.

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