Project information
Customer
DR. PFLEGER
Project
ipalat® – Speak Up!
Year
2024
Work
Packaging, OoH, POS campaign (pharmacies)
Concept
Our voice is an expression of our personality, emotions, and attitude. It connects us to the world – and sometimes it needs protection and care.
With the relaunch of Dr. Pfleger's classic, we are giving the brand new relevance: "The world needs your voice. We'll take care of it."
The campaign focuses on the voice – as a symbol of self-confidence, participation, and empowerment.
Thenewly developed positioning translates into 360° communication that combines brand strength, modernity, and purpose. This transforms a classic product into a brand that is relevant in the present day – with a clear message and attitude. In addition to the new brand book and packaging, the implementation includes a comprehensive relaunch strategy with a wide range of analog and digital measures – from POS and social media to OOH communication.
Comprix
Long-term ranking
TOP 3
Certified Google Partner
since 2017
Member of the GWA - Germany's
leading agencies
