Project information
Customer
DR. PFLEGER
Project
ipalat® – Speak Up!
Year
2024
Work
Packaging, OoH, POS campaign (pharmacies)
Concept
Our voice is an expression of our personality, emotions, and attitude. It connects us to the world—and sometimes it needs protection and care.
With the relaunch of Dr. Pfleger's classic, we are giving the brand new relevance: "The world needs your voice. We'll take care of it."
The campaign focuses on the voice—as a symbol of self-confidence, participation, and empowerment.
Thenewly developed positioning translates into 360° communication that combines brand strength, modernity, and purpose. This transforms a classic product into a brand that is relevant in the present day – with a clear message and attitude. In addition to the new brand book and packaging, the implementation includes a comprehensive relaunch strategy with a wide range of analog and digital measures – from POS and social media to OOH communication.
Comprix
Long-term ranking
TOP 3
Certified Google Partner
since 2017
Member of the GWA - Germany's
leading agencies
