Project information
Customer
SPARK
Project
Men against cancer
Year
2025
Work
PR, website, social media
Concept
What men ignore can be life-threatening. Our campaign is a wake-up call - with a clear stance, prominent voices and a message that cannot be kept quiet.
"Men, we have a problem."With this wake-up call, Hanse Merkur, together with yeswecan!cer & Funke Mediengruppe, brought the topic of cancer prevention into the public debate - emotionally, directly and highly visible. Celebrities such as Marcell Jansen, Tim Oliver Schultz, Alina Merkau and Alvaro Soler lend the campaign reach and relevance. Photographer Tobias Schult staged them impressively: honest, strong, up close.
A foreign word for many young men. Cancer is seen as a topic for later - or for others. But testicular, skin and lymph gland cancer mainly affects them: the boys who feel invulnerable.the initiative has shaken this blind confidence in young men - with clear messages, strong images and plain language.
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Because the environment often plays a role in the decision, the campaign is also aimed at friends, partners and mothers - via advertisements, social media, a cooperation with McFit and CTV commercials and lots of reach.The campaign was launched on May 9 - at YES!CON, Germany's largest cancer convention for patients, experts and influencers. A location that perfectly suited the message.
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Comprix
Long-term ranking
TOP 3
Certified Google Partner
since 2017
Member of the GWA - Germany's
leading agencies
