Shopping bags kill

Project information

Customer

Ozeankind e. V.

Project

Shopping bags kill

Year

2021

Work

outdoor, poster,
social media

Concept

"TÜTEN TÖTEN!" - a clear message and a gripping visual. In the fight against environmental pollution, Ozeankind e. V., with the support of PEIX, calls for clean-up events by means of an out-of-home as well as social media campaign.

The pollution of the environment by garbage is visible almost everywhere, whether in parks, on the streets, in the forest, on the beach or directly in the sea. And it is precisely this flood of trash, especially plastic bags, that has a life-threatening impact on the habitat of humans and animals.

That's why PEIX supports Ozeankind e. V.: for more enthusiasm for their work, more participation in their work and more awareness for the necessity of an intact environment and plastic-free nature.

Ozeankind e. V. is active beyond national borders. It organizes clean-up events, environmental education and recycling projects for young and old. Further information about the non-profit association is available here: ozeankind.de

Making-of
The key visual was created in a small room. The bag - the supporting symbol of the campaign - was draped and photographed as a skull. The background consists of a piece of asphalt.

Keyvisual

The posters are present in Berlin, Leipzig and Kiel; in social media, the key visual developed its viral potential and becomes the starting point for personal interactions, discussions and debates on the topic.

Next

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