Kids' Podcast – The World with Ava

“The World with Ava” is a children’s podcast that consistently explores essential topics such as courage, emotions, and resilience from the perspective of a six-year-old. The mission behind the project is to actively promote emotional well-being: in an often overwhelming digital world, the podcast creates a mindful, ad-free space for self-reflection and family dialogue.

At its creative core lies a radical shift in perspective, where empowerment arises through identification: a child interacts with other children as equals. To achieve this, PEIX developed the visual identity of the “girl in the red jacket,” which builds a strong emotional connection with the target audience. This approach makes Ava an important catalyst for conversations in kindergartens and at the breakfast table, helping children develop their own sense of agency.