08/2025

Influencers in the Rx sector: between rules and relevance

Influencers can achieve more than likes in the Rx sector - if communication focuses on empowerment instead of product advertising. Why strategic storytelling opens up new avenues here.

08/2025

AI in medical practice: opportunities, challenges and a look into the future

Artificial intelligence is changing everyday medical practice - and with it the expectations of communication.

07/2025

"SUPPORTING GROWTH" How the PEIX management model is changing

In a participatory process last year, we began to work intensively on our mission statement. Among other things, the definitions of vision, mission, goals and values were on the agenda. And also the topic of leadership, which is a very central basis for cooperation and the company's success. For us, leadership is an essential part of our shared self-image and therefore a fundamental component of our mission statement.

06/2025

AI in our everyday agency life: Quality increases – so does responsibility

Artificial intelligence is changing the way we work, too, but in a different way than some might expect.